Why Most Email Marketing Fails (and How We're Different)
The Key Difference
See how our approach transforms customer relationships
Low trust • High churn • Low conversions
Builds authority, trust & retention
The Problem
Most SaaS startups struggle to keep users engaged after signup. Generic marketing emails get ignored, promotion-heavy blasts create fatigue, and churn rates keep rising.
Our Approach
We design and manage SaaS-focused newsletters that provide educational content, product insights, and subtle promotion — a balance that makes customers stay, engage, and grow with you.
The Result
Customers open and actually look forward to your emails. Build credibility, trust, and position your SaaS as an industry thought leader.
Trusted by high growth SaaS startups
How It Works
Our proven process for creating newsletters that customers actually want to read
Discovery & Strategy
Aligning newsletters with your product and customer journey through deep research and strategic planning.
Content & Design
Engaging, professional, SaaS-friendly templates + copy that educates and builds trust with your audience.
Delivery & Optimization
Either we manage your CRM or provide ready-to-send HTML. Seamless integration with your existing tools.
Continuous Improvement
Tracking engagement, iterating for better results, and building lasting customer relationships.
Why Work With Us?
Transform your customer relationships with strategic newsletter content
Increase Retention
Reduce churn and increase conversions with value-first content that keeps customers engaged
Build Credibility
Establish trust and authority in your product through expert insights
Consistent Engagement
Create regular touchpoints with minimal effort from your team
Thought Leadership
Position your SaaS as an industry leader and trusted advisor
Plans & Packages
Choose the level of service that fits your needs and budget
💡 Content Only
Newsletter-ready content
- Newsletter-ready copy written for your SaaS audience
- 80% value-driven + 20% promotion formula
- Consistent brand tone & positioning maintained across all issues
- Industry-relevant insights, product education & customer trust-building
- Delivered in Google Docs or your preferred format
- Basic analysis (open rates & general performance feedback)
🎨 Content + Design
Content with HTML/email design
- Everything in Content Only
- Professionally designed HTML/email templates
- SaaS-friendly layouts optimized for readability & engagement
- Responsive design (desktop & mobile)
- On-brand visuals with clean, modern style
⚡ Full CRM Control + Deep Analysis
Content, design, and delivery from your CRM
- Everything in Content + Design
- Setup & management directly in your CRM (HubSpot, Mailchimp, Customer.io, etc.)
- Email list building
- Automated scheduling & audience segmentation
- A/B testing for subject lines, designs & content variations
- Engagement tracking (opens, clicks, retention metrics)
- Deep analysis & optimization for higher retention and lower churn
- Continuous improvements based on data-driven insights
Contact Us to Book a Free Demo and Consultation
Not sure which plan fits your needs? Talk to us and we’ll recommend the best setup for your goals.
Samples / Case Studies
See examples of our work across different SaaS industries and niches
🤖 AI Startup
Newsletter focused on AI trends and product education for a machine learning platform.
⛓️ Blockchain Startup
Educational content about blockchain technology and crypto market insights.
💳 FinTech Startup
Financial education and product updates for a digital banking solution.
🛡️ Cybersecurity Startup
Security best practices and threat intelligence for enterprise customers.
AI Writes Emails. We Build Relationships.
Why AI can't replace the human touch in newsletter creation
Generic Templates
One-size-fits-all content that lacks industry context
Surface-Level Insights
Basic information without deep customer understanding
No Brand Voice
Robotic tone that doesn't match your company's personality
Limited Strategy
Focuses on content creation without customer journey mapping
Deep Customer Insight
Through research & strategy, we understand your SaaS customers better than AI can
Trust Building
AI generates text; we create genuine connection and loyalty
Industry Insight
We bring SaaS trend knowledge, psychology, and positioning
Brand Alignment
Every newsletter matches your brand's voice and values
Frequently Asked Questions
Why do SaaS companies need newsletters if they already do email marketing?
Because newsletters build trust with value, not just promotions. Traditional email marketing focuses on selling, while our newsletters focus on educating and building relationships that reduce churn.
What does the 80% value, 20% promotion principle mean?
80% education + insights, 20% promotions = customer trust. We prioritize teaching your customers something valuable in every newsletter, with subtle product mentions that feel natural and helpful.
Can you integrate with our existing CRM/email platform?
Yes, we work with HubSpot, Mailchimp, Customer.io, ConvertKit, and more. We can either manage everything for you or provide ready-to-send content for your team.
How do you ensure newsletters align with our brand voice?
We research your audience and match your tone through a comprehensive discovery process. We study your existing content, interview key team members, and create style guidelines.
How do you measure newsletter success?
By tracking opens, clicks, engagement, and most importantly - customer retention and churn reduction. We provide detailed analytics and insights on what's working.
How often should newsletters go out?
Weekly or bi-weekly works best for SaaS companies. This frequency keeps you top-of-mind without overwhelming subscribers, and allows for consistent value delivery.
We Follow Legal Practices
We strictly comply with CAN-SPAM, GDPR, and email best practices to protect your business reputation.
Clear unsubscribe options in every email
Easy opt-out links with no friction or hidden steps.
Respecting customer privacy & consent
Data handled with consent-first policies and clear preferences.
No spammy tactics, only value-first communication
Content is educational and customer-first, never manipulative.
Legally safe content and design practices
Copy, CTAs, and templates reviewed for regulatory compliance.
Built to earn trust, not just clicks
I started ChurnMinus after seeing great SaaS products lose customers — not for lack of features, but for lack of trust. Newsletters became the bridge: a consistent, value-first way to educate, empathize, and build genuine relationships at scale. With experience in SaaS case study ghostwriting and software engineering, I bring both a developer mindset and strong copywriting skills to create newsletters that not only educate but also build trust.
Ready to turn your SaaS newsletters into a retention machine?
Join the SaaS companies that have reduced churn and increased customer engagement with our value-first newsletter approach.